Who are we?
Our story
SELL IT BUY IT was founded by two women who originally met through work and, somewhere along the way, became great friends. What started as professional respect quickly turned into a strong partnership built on aligned values, sharp thinking, and a genuine belief that things can be done better.
We love systems that just work, ideas that make sense, and solutions that don’t overcomplicate things. We’re can-do people who thrive on momentum, clarity, and making progress – together.
At the heart of it all is friendship. The kind built on trust, honesty, shared standards, and backing each other every step of the way.
We MADE SELL IT BUY IT because we believe a marketplace should serve the people using it, not the other way around.
A marketplace made for the people, built on trust, and designed to just work.
Backed by strong support
Behind the scenes, we’re supported by partners who believe in what we’re building and share our standards around integrity, quality, and doing things right!
That support allows us to stay focused on creating a marketplace that feels reliable, enjoyable, and genuinely helpful.
The right people in the right places
We’re big believers in surrounding ourselves with people who are great at what they do. While we focus on the big picture, the experience, and the community, we have experienced business professionals handling the areas they know best – things like secure technology, protected platform systems, and smooth day-to-day operations.
Having the right people around us keeps everything running smoothly in the background, so selling and buying on SELL IT BUY IT feels simple, trustworthy, and enjoyable. No fuss. No confusion. Just a marketplace that works.
Why We created SELL IT BUY IT
We saw a gap in the market for a marketplace that felt honest, easy to use, and genuinely built for everyday Australians.
Too many platforms felt complicated, clunky, or left people feeling mucked around. We believe selling and buying should be straight forward, trustworthy, and even a bit of fun – without the nonsense.
So we designed SELL IT BUY IT to be exactly that
Built for People
While SELL IT BUY IT started with two people, it was never meant to be about us.
This platform is about the community – buyers, sellers, collectors, creators, families, and everyday Aussies just looking for a better way to sell and buy.
At its heart, SELL IT BUY IT is built to connect people – making it simple, safe, and rewarding to pass things on, find something new, and be part of a marketplace that actually works for everyone.
Trust Comes First
Trust is at the heart of everything we do.
From clear listings to transparent processes, SELL IT BUY IT is designed to help people feel confident when they buy and sell. We believe trust shouldn’t be earned through fine print – it should be built into the experience from the very beginning.
Easy, Honest, and Made to Work
Trustworthy and reliable
- because your time, money, and trust matter
If it feels simple, that’s not by accident.It’s exactly how it’s meant to be.
Giving Back Matters
We’re passionate about people, animals, and the world we live in.
That’s why SELL IT BUY IT has eco impact built in – encouraging reuse, reducing waste, and supporting a more sustainable way of buying and selling. Every item re-sold is one less item wasted, and that genuinely matters to us.
Each quarter, SELL IT BUY IT puts its support behind an eco-impact cause chosen by our community. The contribution comes directly from SELL IT BUY IT, with the community invited to vote on the selected causes.
You’ll find the Eco Impact icon in the header and footer - click it to learn more, vote if you’d like, or nominate a cause for a future quarter.
Proudly South Australian.made for All Aussies
SELL IT BUY IT was created in South Australia, with everyday Australians in mind – no matter where you live. It’s local at heart, but designed to bring people together nationwide.
Grateful,Driven, andJust GettingStarted
We’re incredibly grateful for the opportunity to build something meaningful and to create a platform that puts people first.
We believe in getting things done, doing them properly, and building something that works – not just FOR now, but long into the future.
Welcome to SELL IT BUY IT